Google, Microsoft report strong search ad revenue growth

Posted on April 27, 2022 by gftshappy

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.

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How to create a three-tier blog strategy to increase revenue

Posted on April 4, 2022 by gftshappy

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts.

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Google Q4 search ad revenue: $43.3 billion

Posted on February 2, 2022 by gftshappy

Alphabet announced revenue of $ 75 billion in Q4 of 2021. Of that, $ 61.2 billion came from Google advertising.

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Microsoft earnings: Search, LinkedIn advertising revenue rise

Posted on January 26, 2022 by gftshappy

Advertisers invested more than $ 3 billion on Microsoft Advertising last quarter, fueling the revenue growth.

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Facebook revenue almost doubled: Here’s what it means for advertisers

Posted on April 29, 2021 by gftshappy

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

Posted on April 7, 2021 by gftshappy

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles.

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COVID helped drive record ad revenue for big tech in Q3

Posted on November 4, 2020 by gftshappy

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.

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Saying adieu to AMP: You might be giving up rankings — and revenue

Posted on July 27, 2020 by gftshappy

In one study travel marketers saw a 29% bump in mobile revenue with AMP.

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Google to see first U.S. revenue decline, including paid search, says forecaster

Posted on June 22, 2020 by gftshappy

Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending.

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