Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption.
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Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.
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Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.
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Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land.
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Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages. The post New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries appeared first on Search Engine Land.
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The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.
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The ads showcase products on sale and link to promotional flyers hosted on Flipp.com. The post Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms appeared first on Search Engine Land.
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Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on mobile, to help advertisers help with earning more money across mobile devices. The post Google On The Buy Now Button: We Have No Intention To Be A Retailer appeared first on Search Engine Land.
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As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest…
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Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training…
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