ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.
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I hope you like SEO rants…
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RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google
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RSAs are getting more features and functionality.
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Microsoft recommends running up to five ads per ad group, including at least one RSA.
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There can be a wide range of benefits to small accounts adopting RSAs if done properly.
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The automated text ad format is on track to become the new standard.
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RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports.
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Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
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What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
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