Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land.
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What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. The post A Penguin’s Tale: Responding to the latest update appeared first on Search Engine Land.
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Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position. The post Report: EU responding to Google antitrust search-quality defense with new objections appeared first on Search Engine Land.
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