YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

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New research shows Google serves almost half of all ad traffic on fake news sites

New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.

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Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research

Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy.

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New research shows strong link between Google My Business photo quantity and search performance

Here’s what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior.

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