Update makes reviewing and managing campaigns across accounts possible from manager accounts. The post AdWords MCCs Get Cross-Account Campaign Management & Reporting appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm appeared first on Search Engine Land.
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Changes are designed to make quality score more informative and easier to use. The post Bing Ads Rolling Out Updates To Quality Score Reporting appeared first on Search Engine Land.
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Impression and click performance data is now delivered much faster. The post Bing Ads Reduces Campaign Reporting Lag To 1 Hour appeared first on Search Engine Land.
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Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path. The post 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting appeared first on…
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Change brings more flexibility to reach and frequency reporting for display campaigns. The post AdWords Reach Reporting Moves To The Campaigns Tab appeared first on Search Engine Land.
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Intended to save users time by incorporating data once housed only in YouTube Analytics. The post Google Revamps AdWords For Video Reporting appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for…
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AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…
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With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be…
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