This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s senior director of marketing services…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Like Sunday and yesterday’s doodle, the animated image leads to a “where do I vote” query and surfaces an interactive tool to locate polling locations. The post Where do I vote? Election Day Google doodle offers final reminder to vote appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing