Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article.
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Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing appeared first on Search Engine Land.
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Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post Power up your B2B remarketing campaigns with 4 killer tricks appeared first on Search…
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Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land.
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RLSAs are headed outside of Google websites and into the wide world of Google search partners. The post Google remarketing lists for search ads make their way to Google search partners appeared first on Search Engine Land.
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Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. The post Share conversions and…
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Retarget to past site visitors when users search on Bing or Yahoo. The post Bing Ads Remarketing Now Available For Search And Shopping Campaigns appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Penalties, Bing Ads Remarketing & Not Set In Google Analytics appeared first on Search Engine Land.
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Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re not already. The post Why You Should Be Using Google Analytics Smart Lists For Remarketing appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing