CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
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MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
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Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.
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Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article.
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Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.
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In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More appeared first on Search Engine Land.
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Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land.
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