Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
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It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
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Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. The post Improve your paid search & social through relationship marketing appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A poor relationship between client and link builder can make any campaign fall apart. Contributor Julie Joyce advises on initial questions to ask that will help you both get the most out of your partnership. The post How To Have A Great Relationship With Your Link Builder appeared first on Search…
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Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing