Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.
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If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users.
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The case for Intelligent Automation
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Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer! The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine Land.
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Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine Land.
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Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land.
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In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature. The post The role of technical SEO is “makeup?” Really? appeared first on Search Engine Land.
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Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features. The post Bing Ads Editor For Mac Is On The Way, Really appeared first on Search Engine Land.
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Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out. The post Does Google Really Know Where You Are? For Nearly Half Of You, The…
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It’s easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content. The post Amazing Content For Small Businesses: What…
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