Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor

Finding the right balance between personalization and privacy. The post September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology

Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice,…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing