This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
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However, both strategies perform similarly when reach is comparable.
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Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
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Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
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Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
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The real-time view of reach gains may help advertisers better evaluate campaign performance.
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Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
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Grab your All Access pass now and join us online on August 17!
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New features help app developers and marketers work together better too.
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Local business owners are no longer limited to advertising around their physical location.
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