The findings come from an analysis of 2.4 million local listings in over 30 business categories.
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Replying to a third of reviews may increase conversions by 80% for enterprise locations.
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Recent ratings will carry more weight to reflect the current state of your app.
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For the first time, Google has released the full version of its Search Quality Raters guidelines and handbook. It is 160 pages of wonderful SEO knowledge. The post Google Releases The Full Version Of Their Search Quality Rating Guidelines appeared first on Search Engine Land.
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Star ratings for specific products appear in product listing ads. The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.
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