Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.
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Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings appeared first on Search Engine Land.
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German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from…
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