The debate over CTR’s potential role as a ranking factor continues with the results of an experiment run by contributors Cesarino Morellato and Andrea Scarpetta. The post Yes, The Click-Through Rate Is A Ranking Signal, But… appeared first on Search Engine Land.
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Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. The post US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] appeared first on Search Engine Land.
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There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts! The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.
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Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…
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Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult…
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