Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Amazon Associates will start to see lower commissions on many popular product categories.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries. The post Chat rate is the new CTR for AdWords message extensions appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. The post Boost your conversion rate by 45% today… no, really! appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing