Google uses RankBrain for every search, impacts rankings of “lots” of them

Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.

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How to audit canonicalization and ensure it helps, rather than hinders, your rankings

Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings appeared first on Search Engine Land.

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5 Simple Strategies To Improve Your Blog’s Search Rankings

Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. The post 5 Simple Strategies To Improve Your Blog’s Search Rankings appeared first on Search Engine Land.

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Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings

A new study broke down one million Google results. The results show that links & content had the highest correlation with a low Google position. The post Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings appeared first on Search Engine Land.

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Bait & Switch Hacking Is Gaining Top Rankings In Google

Hackers are injecting content into websites to get Google visitors, then redirecting them elsewhere. The post Bait & Switch Hacking Is Gaining Top Rankings In Google appeared first on Search Engine Land.

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Social Profile SEO: Optimizing For Rankings & Search Visibility

Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well. The post Social Profile SEO: Optimizing For Rankings & Search Visibility appeared first on Search Engine…

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US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

Google and Ask each drop 1/10 of a percentage point in comScore’s monthly rankings of the domestic search market. The post US Desktop Search Rankings Hold Steady; Google Maintains 64% Share appeared first on Search Engine Land.

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Google Is Hiring An SEO Manager To Improve Its Rankings In Google

Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties. The post Google Is Hiring An SEO Manager To Improve Its Rankings In Google appeared first on Search Engine Land.

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SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ComScore: Yahoo Bounces Back From All-Time Low In Search Share After dropping below a 10% market share for search for the first time in June, Yahoo creeped back…

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SearchCap: comScore Search Rankings, Google Rubik’s Cube & Doodle Equality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Snippet Overlay Descriptions May Use DMOZ Description About a year ago, Google introduced a new feature in the search results that give you…

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