Google goes dark theme and passage ranking sees the light: Friday’s daily brief

Posted on February 12, 2021 by gftshappy

Plus, making the case for more Google Search Console data.

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Google launched subtopics ranking in mid-November

Posted on January 10, 2021 by gftshappy

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.

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Video: Alan Rabinowitz’s Google ranking & online reputation management tips

Posted on December 14, 2020 by gftshappy

We talk about content, citations, on-page SEO, conversions, user experience and ORM.

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YouTube remains dominant source of video in top Google ranking positions

Posted on December 8, 2020 by gftshappy

Study found 83% of videos in search results carousel come from YouTube.

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Google: Page experience signals for ranking apply only to mobile

Posted on December 2, 2020 by gftshappy

A new FAQ page answers questions about ranking, various site architectures, AMP and more.

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‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking

Posted on October 7, 2020 by gftshappy

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.

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Google My Business and reviews gain in 2020 Local Ranking Factors survey

Posted on October 6, 2020 by gftshappy

But rankings and conversions aren’t always the same thing.

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Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Posted on October 5, 2020 by gftshappy

Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.

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A deeper dive into more of the Bing Search ranking factors

Posted on August 25, 2020 by gftshappy

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.

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