This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

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The most important question to ask in local SEO

Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success. The post The most important question to ask in local SEO appeared…

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