SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping appeared first on Search Engine Land.

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Quickly See AdWords Performance By Search Query Length In Google Analytics

A new Word Count Query dimension in Analytics lets advertisers quickly compare head terms and long-tail queries. The post Quickly See AdWords Performance By Search Query Length In Google Analytics appeared first on Search Engine Land.

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SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query appeared first on Search Engine Land.

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YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…

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Apple Capturing Spotlight Search Query Data, Sharing With Bing

An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as…

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New Bing Search Feature Keeps Context From One Query To The Next

In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search…

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SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid…

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Googling The Weather: From 20% Project To Sophisticated Query Analysis

Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…

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Google Now Changing The Top Search Filters Based On Query

Google is now dynamically changing the top search menu/filters based on the search query entered by the searcher. So now, what options you see at the top might differ or be in a different order based on the query you enter into Google’s search box. A Google spokesperson told us this based on…

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