Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
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And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.
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Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.
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Google announced numerous improvements made to search over the year and some new features coming soon.
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You may see a new message in Google search that reads “it looks like there aren’t any great matches for your search.”
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Here’s a look at research based on the past year and how advertisers should think about close variants moving forward.
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The interface makes it easy to build queries for reporting.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Local business may want to check out this new “sold here” feature to gain more exposure in Google.
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A new one-box answer now gives you quick access to driving directions in Google Maps.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
After testing zero-search results back in March, Google may be testing showing no results again.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing