How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’

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What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. The post What 3,000 voice search queries tell us about the ‘Voice Search…

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Ask.com exposing real-time user queries to the public

Ask.com left its server status Apache page open to the public, exposing private search data to the world. The post Ask.com exposing real-time user queries to the public appeared first on Search Engine Land.

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Google brings back emojis in the search results snippets for relevant queries

Google has brought back displaying emojis in the search results when the query thinks it is relevant. The post Google brings back emojis in the search results snippets for relevant queries appeared first on Search Engine Land.

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Bing gets in shape with search updates for exercise & healthy recipe-related queries

Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. The post Bing gets in shape with search updates for exercise & healthy recipe-related queries appeared first on Search Engine Land.

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Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries

The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…

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New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages. The post New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries appeared first on Search Engine Land.

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Bing improves autocomplete suggestions for academic paper & movie title queries

Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations. The post Bing improves autocomplete suggestions for academic paper & movie title queries appeared first on Search Engine Land.

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