This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance. The post If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location Extensions Google is introducing the ability to set up location extensions at the account…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing