Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Posted on August 14, 2014 by gftshappy

Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it…

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