Search engine optimization (SEO) professionals can be quite critical of one another’s techniques, but columnist Casie Gillette suggests that perhaps they just aren’t seeing the larger picture. The post What Makes A Good SEO Program “Good”? appeared first on Search Engine Land.
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In addition to negatively impacting potential customers’ impression of your business, a poor online reputation can also make it harder to find link and content partners for your SEO program. Columnist Casie Gillette offers her tips for improving your reputation online. The post When Reputation…
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Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer. The post How Search Result Analysis Leads To A Better SEO Program appeared first on Search…
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Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge. Bizible connects AdWords into Salesforce to allow marketers to optimize search campaigns at a…
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First quarter is over, which means that businesses should be reviewing their SEO progress thus far. Columnist Rachel Lindteigen shares her process for conducting a quarterly business review to evaluate local SEO performance. The post Measuring Success For Your Local SEO Program In 5 Easy Steps…
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There’s been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well. The post Making Customer Support Part Of Your SEO Program appeared first on Search Engine Land.
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Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance. The post If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program? appeared first on Search Engine Land.
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YP is the largest of the major US yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow…
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Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as…
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Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon”…
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