Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local ad inventory, PPC profits & rankings drop appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost. The post How to conjure big PPC profits with a few hundred dollars appeared first on Search Engine…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Bing Profits, Unnatural Links & B2B SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Stoney deGeyter shares the ups and downs of his longest-standing SEO client — including a rather surprising result to site architecture tweaks. The post How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight! appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing