Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews.
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Facebook is reportedly the source of some of the fake review solicitations. The post Reports: Fake reviews are a growing problem on Amazon, Google appeared first on Search Engine Land.
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Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” The post No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns appeared first on Search…
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Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results. The post Google announces solution to longstanding AMP cache URL display problem appeared first on Search Engine Land.
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Later this year, the Google AMP cache will finally display publisher URLs, instead of Google URLs in the search results. The post Google announces solution to longstanding AMP cache URL display problem appeared first on Search Engine Land.
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Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. The post Dear Google: 4 suggestions for fixing your massive problem with…
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Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.
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Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. The post Google’s “One True Answer” problem — when featured snippets go bad appeared first on Search Engine…
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Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there’s no conclusive evidence any were. The post Four US presidents in the KKK? Google’s latest problem with featured answers appeared first on Search Engine Land.
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Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in…
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