Plus, local marketing masters and the headless CMS
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Initiative faces the challenge of gaining publisher and consumer adoption.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
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Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
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Here’s where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
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The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.
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Gabriel Weinberg also believes that privacy legislation can make the internet more competitive.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Remember the early days of “not provided”? Well, Google Search Console has begun removing some query data for “privacy” reasons.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing