Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
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Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
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From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Will this tweet trigger some change at Google? Probably not – but it might be wishful thinking.
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These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts
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APIs for each use case are projected to be available for adoption in Q4 2022.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, how the NYT A/B tests headlines
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing