What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions. The post SEO trends to prepare for in 2017 appeared first on Search Engine Land.
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Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.
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Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. The post How to prepare for AdWords’ expanded text ads and device-based bidding appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing