How marketers can prepare for and respond to Google’s algorithm updates

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land.

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3 ways in-house do-it-yourselfers can prepare for PPC management

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. The post 3 ways in-house do-it-yourselfers can prepare for PPC management appeared first on Search Engine Land.

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