Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Paid Search Best Practices, Link Development & Search Experience appeared first on Search Engine Land.
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Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies. The post Re-Examining The Top 10 Paid Search Best Practices, Part 1 appeared first on Search Engine Land.
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The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of…
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Tips for search marketers trying to turn mobile callers into customers. The post Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast appeared first on Search Engine Land.
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It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.” The post How Medical Practices & Practitioners Should Set Up Google My Business appeared first on…
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Your GDN ads shouldn’t be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network. The post Image Ad Best Practices For The Google Display Network appeared first on Search Engine Land.
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With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing