Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
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“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”
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The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
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Google thinks it will win but the DOJ used these arguments successfully before.
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Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
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Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.
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Want to learn more about the power of content in SEO? Watch this interview.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post Power up your B2B remarketing campaigns with 4 killer tricks appeared first on Search…
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In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land.
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Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. The post The power of podcasting: How to boost your reputation and search engine rankings appeared first on Search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing