Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.
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Four new metrics provide better indications of where your ads appear on the search results pages.
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Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.
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Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine…
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What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared…
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As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 reason why position #1 doesn’t matter appeared first on Search Engine Land.
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New tools available to all advertisers to inform manual bid optimizations. The post Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates appeared first on Search Engine Land.
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Google’s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, “Are results in different positions ranked by different algorithms?” The answer is no, Google does not have reserve web search results slots or positions for ranking…
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