Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
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The change brings position reporting in line with Google Ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.
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It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
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Update any scripts, rules and reporting and look to Google’s new position metrics.
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Position-based impression share metrics are now available.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
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Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing