Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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Google launches new Google Finance features in search and drops the portfolio feature

Check out the new Google Finance, which means many will lose the “portfolio” feature in the old Google Finance. The post Google launches new Google Finance features in search and drops the portfolio feature appeared first on Search Engine Land.

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The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case…

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AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appeared first on Search Engine Land.

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