Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare. The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land.

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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store. The post Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative appeared first on Search Engine Land.

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Survey: Amazon beats Google as starting point for product search

Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. The post Survey: Amazon beats Google as starting point for product search appeared first on Search Engine Land.

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Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost

In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps:…

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