Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different

At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it. The post Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different appeared first on…

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SearchCap: Search Ad Copy, Google My Business & Marketing Plans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning…

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Bing: No Plans To Give Ranking Boost For HTTPS

At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to…

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Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing