An interview series highlighting 2017′s Award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan appeared first on Search Engine Land.
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It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…
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Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…
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Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use. The post Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan appeared first on Search Engine Land.
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Are you preparing to present your 2015 SEO strategy to the C-suite in the coming weeks? If so, columnist Chris Marentis has some advice for this and any presentation. The post How To Present Your SEO Plan appeared first on Search Engine Land.
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The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise…
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No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either. The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land.
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What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton…
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Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15…
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