Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

The subscription-based product can also be used to identify review trends across sites.

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Google keyword match type tournament: Place your bets on Exact

The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.

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Google testing new look for local inventory ads in place of local pack

The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land.

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Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine…

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Apple now has public place pages — but what exactly are they for?

Apple places URLs appear to be for the purpose of sharing with non-Apple users. The post Apple now has public place pages — but what exactly are they for? appeared first on Search Engine Land.

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SMX Advanced agenda is up! Secure your place today and save $500.

Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local…

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