How to nail a local SEO pitch

Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don’t have much SEO knowledge. The post How to nail a local SEO pitch appeared first on Search Engine Land.

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Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries

The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…

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5 Trends That Will Transform Your Agency Pitch- February 12 Webcast

The world of marketing is changing, and modern agencies are following suit. The post 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast appeared first on Search Engine Land.

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Everything’s Not Awesome: Google News Hacked With Pitch To Watch “The Lego Movie” For Free

It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that’s what Google is delivering up. The screenshot above shows the situation, which…

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