The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
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Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
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How the visual discovery platform is rethinking stories and influencers
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The social media marketing week in review: A round up of news and announcements you may have missed.
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The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
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Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
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The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
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The visual search technology that powers Pinterest’s Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
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The visual search feature will recommend fashion and home decor products based on the context of an image.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land.
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