The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

New features are available in Google Ads for local businesses, travel, and more.

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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Ads are automatically matched to queries based on advertisers’ website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land.

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Google launches Ads Added by AdWords pilot: What we know so far

In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads Added by AdWords pilot: What we know so far appeared first on Search Engine Land.

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