Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
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Plus, nearly half of TikTok users have purchased something they saw on the platform
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The new treatment will begin in mid-May.
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What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
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Broad match modifier will be phased out as part of the change.
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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.
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You knew it was coming. Here’s what’s changing.
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Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.
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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.
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