SearchCap: Attribution modeling, AdWords Budgets & personalizing local content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Attribution modeling, AdWords Budgets & personalizing local content appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Best practices for personalizing content at the local level

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing