Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new capabilities are the beginning of ‘major product changes’ according to the company.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s response is that significant SERP personalization is ‘a myth.’
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Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results.
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The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In today’s mobile world, the customer experience when someone calls must be as frictionless, relevant and personalized as the online experience.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Machine learning-driven results entirely bypass the traditional search box. The post Google shortcuts use personalization and rich content to build next-gen local discovery tool appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing