Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.
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AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! The post 4 critical areas to consider when performing AdWords audits…
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For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity. The post As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers? appeared first on Search Engine Land.
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