Advertisers can quickly see performance by audience and benchmark against non-targeted users. The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.
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Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies. The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land.
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Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.
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Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.
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Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.
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Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance…
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Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. The post How to monitor Google Knowledge Graph changes and performance appeared…
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That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local search updates, digital assistants & PPC performance appeared first on Search Engine Land.
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With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. The post How do our biases impact PPC performance? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing