A handful of new updates should help make Google’s Performance Max campaigns more effective.
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The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
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Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
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You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing.
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This issue was between February 1st through February 3rd and did not impact your rankings.
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Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
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The issue started on January 24 and is still ongoing, so please note this in your reports.
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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
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The issue, which affected the serving of ads on YouTube, has been resolved.
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Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
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